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Is Porsche the King of Sustainability?

October 8, 2007

In a recent Business Week article, Bruce Nussbaum, sparked by a comment and blog entry of a reader named Ben Terrett, proposes that Porsche is the king of sustainability. According to Nussbaum, 60% of all Porsches ever made are still on the road today. From Ben’s blog:

What they’re saying is that 60% of the stuff we’ve made is so desirable, so well put together, so well designed, that people are still using them. What if 60% of all computers made were still in use and not in junkyards in China? What if 60% of all plastic water bottles we carry around made were still in use and not in dumps? Coffee cups? You get the picture.

Terrett’s blog entry which prompted Nussbaum’s article proposed that products that are designed well, like Porsches, produce less waste, and help the planet. And he thinks some of these great designers can help in other areas too.

Again, from Terrett’s blog:

In the FTSE 100 38% of CEO’s have an accounting background, 23% sales 18% general management (whatever that means) 0% have design backgrounds. I want people with design backgrounds to be CEO’s and CFO’s and CMO’s and town planners and air traffic controllers and European Commissioners.

So what do you think, is he on to something?

[source: Noisy Decent Graphics via Business Week]

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