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Wanna Smell Like Porsche?
June 2, 2008
Porsche Design Group is releasing its first fragrance for men this fall. “The Essence by Porsche Design” is co-developed by the Porsche SE subsidiary that produces high-end accessories and by Groupe Clarins’ Parfums Azzaro.
So, what does The Essence smell like? Well, one molecule, Artical, was the starting point for the “fresh aromatic woody juice.” Other top notes are juniper and blueberry. Heart notes include Russian coriander, black pepper, and Siberian pine, and the base notes include fir balsam, patchouli, and incense. And I have no clue what any of that means.
It is targeted toward an urban, cultured, intelligent, sporty, sensual man in the 25-50 age range. It launches in the U.S. at Bloomingdale’s during the first week of October, then in Neiman Marcus and Nordstrom in November. Prices will be $54 for a 1.7 oz. eau de toilette spray; $70 for a 2.7 oz. eau de toilette spray; $28 for a 6.7 oz. hair and body shampoo; $20 for a 2.5 oz. stick deodorant; and $80 for a 2.7 oz. “luxury” eau de toilette spray in a special black glass. Get in line now.
[source: Luxist]
Posted in Porsche Design
